It all started with a Youtube video about hairstyling. The feedback was astonishing. So, Joe a.k.a. BluMaan made more videos. His follower base grew so exponentially that Joe continued to make more and more – not only about hairstyling, but everything about his everyday life.

Soon Joe and his good friend Ben realized that they could go further. They started to experiment with the ""BluMaan Community Discussion"" - the largest Facebook group - that discusses hairstyling. They asked questions in the Community such as ""What qualities should an ideal wax or clay have?"" Or ""What should be the hold and how the finish?"" They aimed to develop a product together with the community. And who could give better feedback than the community itself?

After many discussions, they decided on a product that should have the features that the community wanted. Soon ""Styling Meraki"" was born. A strong hold and a matte finish was everything what the community wanted - and they got it. A short time later other products followed such as the Fifth Sample Styling Mask Pomade, Cavalier Heavy Clay and Cream Clay. Others are under development and will follow soon ...