By Vilain - For the Style-Conscious Man
By Vilain was founded in 2013 in Aarhus, Denmark, by brothers Emil and Rasmus Vilain Albrechtsen. The brand offers high-quality haircare and styling products for the modern, style-conscious man who wants to elevate his grooming game. Inspired by the vibrant life in Copenhagen, By Vilain blends Scandinavian elegance with professional dynamism and minimalist design.
With a vision to help men worldwide become the best version of themselves, By Vilain offers products like the renowned Gold Digger Wax and Sidekick Pre-Styling Spray, known for their quality and performance. The products are developed in close collaboration with professional hairdressers and are sold in over 120 countries.