Founded by a barber in 1999, Layrite has become a leading brand in men’s grooming products. Offering a wide range of pomades, creams, and care products, Layrite provides everything men need for the perfect style. Known for its strong hold and easy washability, Layrite products are a staple in barbershops around the world.

Layrite is synonymous with tradition and quality, with products like the Layrite Superhold Pomade and Cement Clay, designed for versatile styling.